Do you know the old saying, “You can’t please all of the people all of the time?” Better rethink that if you work at a homecare agency, where keeping all of your clients happy is one of the main rules of business.
Happy clients are the greatest assets of any aging care business because they are your biggest fans and most informed marketing messengers. After all, they’ve used your services and are pleased with the results.
Below is a list of 10 simple ways that you can follow to build strong client relationships that will keep your agency going full speed ahead.
- Be Human
Nobody likes to converse with a robot. By acknowledging and responding to the needs of your clients in
an honest, caring way, they will feel heard and more satisfied with our services. Interact with your
clients, resolve issues, and genuinely care about them above and beyond. The first step is creating a
good client-agency experience is forming a bond and letting that serve as the basis of interaction. - Be Respectful
You’re the professional, and the clients won’t always know what it is they need. But be sure you won’t
come on too strong or be too opinionated. A bad reputation spreads like a wildfire, so make sure your
employees know it is never acceptable to be rude. - Engage with them
The best way to get to know your clients is to interact with them. Keeping them active and engaged is
very important set up social media accounts, emails, and subscribe to web forums to interact with
current and prospective clients. Use these channels as opportunities - Say Thank you
A simple “thank you” goes along way. Three out of four customers report staying with a company
because they have a history of positive experiences. By acknowledging your clients’ business through
thank- you card and other notes when they hire you, clients feel important and it sets the stage for a
mutually positive relationship. - Listen to and act on feedback
Most clients are not to hurt your feelings when they provide negative feedback. They’re just expressing
something that matters to them.
As you’re evaluating how to improve your business, you should take that feedback seriously and act on
requests or complaints. If you’re taking the time and putting forth the effort to listen to your clients and
act on their requests, they will notice and appreciate it. - Build Trust
When a client doubts your dedication to their issues, they will not recommend your services. To improve
trust and build a stronger relationship, you need to be punctual with appointments, responsive with
requests, and available around the clock. - Be transparent
Transparency is becoming increasingly important in homecare. While his doesn’t mean you need to tell
every client about every client about every mistake your company makes, you should b proactive when
issues arise. By alerting clients of possible changes in advance, they won’t be caught off guard by unwelcome
surprises, which might otherwise cause a negative experience with your company. - Follow through
This relates back to building trust. Don’t leave things unresolved and keep the lines of communication
open. - Be Humble
We don’t commonly hear clients complain that their homecare providers are too humble and too willing
too willing to take responsibility. In your clients’ minds, they’re right. This is their perception, and
whether its’s reality or not is irrelevant. Apologize for mix – ups and don’t be pride full or arrogant, even
if it truly wasn’t your fault. - Maintain Presence
As care providers, you play an active role in their lives of your clients. Sometimes, it’s the little things
that count, like sending flowers or hand written notes.
You can also contact clients about discounts, giveaways and special deals. Staying top-of-mind with your
clients in a caring, human way will boost referrals and satisfaction.
Reference: Home Care Plus